Almost everyone has its own story and here is ours:

“Once upon the time was salesman from Germany in travel with North American partner, from North to South and from East to West of Continental US, with aim to promote and build up German products and brands.

Among the products was German Gin, handcrafted and highly awarded world wide. Both  of them thought it should have been an easy promotion of such product and they proudly have presented in person this Handcrafted Gin in Rochester NY, to buyer with background of over 250 chain like stores in several Northern States.

The buyer looked German salesman and said: “My German gentleman, you have not completed your homework as of yet, in promoting and selling spirits in America. The sales in my stores are 15 times higher in category of other spirits but Gin, just so you know. If you bring me a German Single Malt Whisky, we can talk about your Gin as well.”

After this presentation , on way back to NJ, this German salesman and his American partner decided to finish homework and NASSAU SINGLE MALT STRAIGHT GERMAN WHISKY , has been born. First batches were crafted a month later.”